Exchequer e-commerce enterprise level integration for both trade orders and retail sales direct to the consumer.

Clayman Supplies Ex-Commerce Exchequer Integration
Clayman Supplies Shop
"The level of automation and speed of synchronisation is a wonder to behold. I wish we had Ex-Commerce years ago!"
Reg Griggs

Clayman Supplies


Clayman Supplies Limited was formed at the end of 1978 as Nyetimber Pottery Supplies, initially supplying craft pottery and materials before subsequently extending their business to providing pottery equipment. They have built a reputation of competitively priced quality products for the hobby, craft and semi-industrial potter for over 30 years, and are currently one of the leading suppliers to the education, craft and hobby market in the UK. They import from China, Taiwan, Australia, America and a number of EU countries. Clayman is official distributors for Chrysanthos Colours and Glazes, Paintec Spray Guns, in addition they are a merchant for St Gobain (British Gypsum) Plasters.

After dealing with the frustrations of using another solution, they brought in the Ex-Commerce team to replace their current system which fell short of the customers requirements. Despite the solution being partly integrated, the system required too much manual input with orders coming through in batches despite promises of real-time transfers. The integration was such that it was apparent it had been designed with other systems in mind with some features not being accessible from an Exchequer specific standing point. After battling with the 'partially integrated' system for years Clayman finally decided that it was time to move on to a better fully integrated system.

The first step in the move was to use the specialist Ex-Commerce migration tool to move all stock, images, customers and orders from the current integration into the new system. Upon doing this the system had the presentation, automation and speed required for a retail store. Clayman subsequently found customers complimenting them on the presentation and ease of use of the new web shop. One of the main most startling differences being the conversion rate of new registrations to orders, their previous e-commerce solution had a 30-40% conversion rate whereas Ex-Commerce offers an increased rate of an estimated 97%. Clayman also found the change from a system that had four different programs and plug-ins to one comprehensive CMS solution, saving time and obvious ease of use. Now that their new Ex-Commerce solution is live Clayman can take advantage of the huge list of features provided by the CMS and looks forward with potential future options such as multi-currency and rapid development of custom modules to run alongside the core system.